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Antonio Castellaneta's avatar

What stayed with me most is the idea that coherence is often discovered rather than invented. Sometimes the work already contains the pattern, we just haven’t stepped back far enough to see it. That feels much more alive than trying to manufacture a “brand” from the outside.

Jamie Wood's avatar

Yes. That's the part I'm increasingly interested in.

Not “What should my brand be?”

But “What has my work been revealing about how I see?”

The second question starts with evidence rather than invention